Victor and Helen (early 30s) from “Robo-Clean” are a typically contrasting couple, and the meaning of “opposites attract”. Victor is an introvert, genius type, like a young Steve Jobs with a turtle neck and some glasses who in his spare time would rather watch organisms swim around under a microscope than a movie on Netflix. With an undeniable confidence, Helen is more casual and cool, keeping life simple, as reflected in her calmer approach to life and clothing that is nice to look at yet easygoing, like a comfortable yet stylish sweater or simple yet sophisticated blouse with her hair down and a nice pair of jeans. Blue items of clothing are also nice for her as she represents the knowing of the brand.

Martha and Marc (late 30s) are a naturally fun couple, but we feel like the fun has been taken from their lives because of all the cleaning. They appear exhausted and frustrated at the beginning of the film, but by the end, thanks to Bref, their bubbly personalities are able to shine through again as they laugh and interact with each other. They should be wearing aprons, rubber gloves, carrying useless cleaning products in buckets etc, but at the end it would be cool if they throw these things to the side to reveal nice, casual yet cool clothes beneath to show who they really are: a nice fitted t-shirt for Marc and perhaps a stylish long sleeved t-shirt for Martha, along with a pair of jeans for each character, in slightly different shades. These clothes beneath the cleaning gear should have more blue to represent connecting deeper to the brand.

Mazin & Amira are in their early 30s. These two are a cool couple from the Middle East, but with a subtle modern edge. We get the sense they are fun and playful people that like to tease one another and have a good time, but all this toilet cleaning has made them exhausted. In terms of styling, Mazin & Amira should wear cleaning related clothes, like aprons and rubber gloves, also carrying useless cleaning products, but beneath these items, in the final scene when they remove the aprons, we can see nice blue jeans and blouse for Amira, perhaps with a pretty necklace or bracelet to show modernity, and Mazin can have a little bit of nice stubble, a t-shirt or simple buttoned shirt, and also some darker blue jeans.

Karl (early 20s) still lives at home with his parents and doesn’t have any plan to move out. He loves the free food, the free rent and the free toilet cleaning service! He has grown a little too comfortable at home and this comes out in slightly spoilt character, but because he also has a humorous Seth Rogan style energy, viewers still kind of like him and find him funny. We picture him wearing some simple, casual clothes, like a shirt and jeans, maybe with the sleeves rolled up, a few hints of Bref blue here and there.